Our Ingredient Promise
Organic Ingredients, Transparent Formulas
Each day, we find ourselves confronted with numerous decisions concerning our beauty regimens. These decisions encompass everything from how we cleanse our hair, shield ourselves from the sun's rays, to how we nurture and pamper our skin. These seemingly minor choices collectively shape our lifestyle.
Our mission is to simplify these choices. But how?
We meticulously select the purest organic and natural ingredients for our formulations. All of our products are formulated with certified organic ingredients that are grown or harvested without the use of conventional or synthetic pesticides and fertilizers.
All USDA Certified Organic products have at least 95% organically produced ingredients (excluding water and salt). All remaining ingredients are on the National List approved by the USDA National Organic Program.
The Absolutely Not List
Listed as:
• butylparaben
• isobutylparaben
• propylparaben
• methylparaben
• ethylparaben
Why we don’t use it:
Commonly used preservatives to prevent bacteria and mold. Reported as likely endocrine disruptors, said to alter the body’s hormone functions.
Listed As:
• butylated hydroxyanisole (BHA)
• butylated hydroxytoluene (BHT)
Why we don’t use it:
Synthetic antioxidants used to help products last longer. Reported as likely carcinogens and endocrine (hormone) disruptors.
Listed As:
- dibutyl phthalate (DBP)
- benzyl butyl phthalate (DBP)
- diethyl phthalate (DEP)
- diethylhexyl
- diethyl hexyl phthalate(DEHP)
Why we don’t use it:
Chemicals used to make products more pliable and to increase the performance of synthetic fragrances. Reported as likely endocrine (hormone) disruptors.
Listed As:
• quaternium-15
• DMDM hydantoin
• imidazolidinyl urea
• diazolidinyl urea
• sodium hydroxymethlyglycinate
• 2-bromo-2 nitropropane-1, 3 diol(Bronopol)
• germaben
• germal
Why we don’t use it:
Used as a preservative. Reported as a likely carcinogen.
Listed As:
• sodium lauryl sulfate (SLS)
• sodium laureth sulfate (SLES)
• sodium lauryl ether sulfate (SLES)
Why we don’t use it:
Synthetic surfactants (detergents) used to increase cleansing performance. Reported potential contamination with 1,4-Dioxane, which has been reported as a likely carcinogen.
Listed as
• monoethanolamine (MEA)
• diethanolamine (DEA)
• triethanolamine (TEA)
Why we don't use it
Surfactants (see synthetic sulfates) and pH adjuster (alter the acidity or alkalinity of a finished product). They have been linked to allergies, skin toxicity, hormone disruption, and inhibited fetal brain development.
Listed as
• parfum (fragrance)
Why we don't use it
Many synthetic fragrances are petroleum-based and reported as likely endocrine disruptors.
Listed as
• dimethicone
• cyclopentasiloxan
Why we don't use it
Used to add shine and moisturizing properties to hair. Reported as likely endocrine disruptors and harmful to the environment.