The
Absolutely Not
List

These are the ingredients we’ve pledged to formulate without.

Parabens

Listed as

• butylparaben
• isobutylparaben
• propylparaben

• methylparaben 
• ethylparaben

Why we don't use it

Commonly used preservatives to prevent bacteria and mold. Reported as likely endocrine disruptors, said to alter the body’s hormone functions. 

Synthetic BHA/BHT Preservatives

Listed as

• butylated hydroxyanisole (BHA)

• butylated hydroxytoluene (BHT)

Why we don't use it

Synthetic antioxidants used to help products last longer. Reported as likely carcinogens and endocrine (hormone) disruptors.

Phthalates

Listed as

• dibutyl phthalate (DBP)
• benzyl butyl phthalate (DBP)
• diethyl phthalate (DEP)

• diethylhexyl 
• diethyl hexyl phthalate(DEHP)

Why we don't use it

Chemicals used to make products more pliable and to increase the performance of synthetic fragrances. Reported as likely endocrine (hormone) disruptors. 

Formaldehyde / Formaldehyde Donors

Listed as

• quaternium-15
• DMDM hydantoin
• imidazolidinyl urea
• diazolidinyl urea
• sodium hydroxymethlyglycinate

• 2-bromo-2 nitropropane-1, 3 diol(Bronopol)
• germaben 
• germal

Why we don't use it

Used as a preservative. Reported as a likely carcinogen. 

Synthetic Sulfates

Listed as

• sodium lauryl sulfate (SLS)
• sodium laureth sulfate (SLES)

• sodium lauryl ether sulfate (SLES)

Why we don't use it

Synthetic surfactants (detergents) used to increase cleansing performance. Reported potential contamination with 1,4-Dioxane, which has been reported as a likely carcinogen. 

Ethanolamines

Listed as

• monoethanolamine (MEA)
• diethanolamine (DEA)

• triethanolamine (TEA)

Why we don't use it

Surfactants (see synthetic sulfates) and pH adjuster (alter the acidity or alkalinity of a finished product). They have been linked to allergies, skin toxicity, hormone disruption, and inhibited fetal brain development.

Artificial Fragrance

Listed as

• parfum (fragrance)

Why we don't use it

Many synthetic fragrances are petroleum-based and reported as likely endocrine disruptors.

Silicones

Listed as

• dimethicone
• cyclopentasiloxan

Why we don't use it

Used to add shine and moisturizing properties to hair. Reported as likely endocrine disruptors and harmful to the enviroment.

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