How Pumpkin Spice Became the Flavor of Fall

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Every year the scent of pumpkin spice becomes almost tangible as soon as the clock strikes midnight on September 1st. With Starbucks’ legendary Pumpkin Spice Latte turning 15 this year and the recent launch of our limited edition Pumpkin Spice Lip Calm, it made us wonder what makes the sweet and spicy flavor adored by so many.

            The magical mixture of pumpkin spice is actually a combination of cinnamon, clove, nutmeg, ginger and pumpkin. Its warm, spicy flavor seems to get slipped into nearly every product on the market as soon as fall rolls around: coffees and teas, candles, pancakes, desserts, cereals, and yes, even dog treats!

            So what makes pumpkin spice so popular this time of year? While there’s no concrete answer, many believe it’s because it’s only available for a limited time. Pumpkin Spice fans wait six or more months to indulge in this comforting flavor and the anticipation certainly increases the hype. Others guess that the sweet and warm spices remind us of happy times around the dinner table with friends and family, cutting into a slice of pumpkin pie after enjoying a spectacular, homemade meal together. Nostalgia is a powerful link to our emotions, so if you love the crisp weather of fall, strolling through pumpkin patches, and the jolly build-up to the holidays, then it’s no wonder pumpkin spice takes you to a happy place.

            So go ahead –– coat your lips in our nourishing Pumpkin Spice Lip Calm, sip your pumpkin spice latte and stock-up on all things pumpkin spice. It’s worth the wait!

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